Remember they want a story, so in order to get this problem addressed, they will have to think that it has to have news merit and veracity. I have not figured out how to do this, except to just keep hammering and sheer numbers have got to count. I think we also have to make it clear more emphasis has to be put into research, because there is a huge demand, and it will provide monetary payoff. Eventually, education pays off, and if we educate them enough about the need, we might just break through.